Figma
PropTech
Product Designer
100+
Screens Designed
15+
Products Improved
200+
Local authorities
8+
User Interviews
Screens Designed
Products Improved
Local authorities
User Interviews
At Aareon, I worked as the sole Product Designer within a cross functional team of product managers and developers, responsible for improving and modernising software used by housing associations, local authorities, and contractors across the UK. My role covered the full product lifecycle, from research and discovery through to prototyping, stakeholder alignment, and delivery. Working across multiple products including Management Studio, Repairs Management, Contractor Forms, and Aareon Connect, I redesigned complex workflows, improved existing functionality, strengthened the design system, and helped shape future product direction through user centred design.
Aareon's software ecosystem had evolved over many years, resulting in products that were powerful and widely adopted but visually inconsistent and increasingly difficult to scale. Working within a cross functional team of 15, alongside developers and five Product Owners responsible for different areas of the business, my role was not to redesign products from scratch, but to modernise the experience while preserving the workflows users relied on every day.
Working across Management Studio, Repairs Management, Contractor Forms, and Aareon Connect required a deep understanding of existing systems before introducing change. Improvements needed to feel familiar enough for existing users while bringing the products closer to modern design standards, creating a more consistent experience across the wider platform without disrupting critical day to day operations.
Worked closely with platform guidelines and documentation to design payment experiences that met Apple and Google requirements.
Collaborated with Onfido to design identity verification journeys that aligned with their onboarding requirements while maintaining a consistent Zero experience. Careful consideration was given to user trust, completion rates, and reducing friction during account setup.
Designed experiences around Open Banking integrations, translating complex financial connections into simple and intuitive user journeys. This required balancing technical capabilities with customer understanding to create accessible and trustworthy features.
Worked within Mastercard's design requirements to create debit card experiences that aligned with both brand standards and Zero's visual identity. Particular attention was given to hierarchy, compliance, and maintaining consistency across physical and digital touchpoints.
Partnered with Lune to support the development of Zero's carbon offsetting feature. Using provided APIs, JSON data, imagery, and documentation, I designed an experience that integrated seamlessly with the product while remaining aligned with the wider design system.
In more complex scenarios, a linear journey was not enough. Interactions involving KYC, external providers, and changing customer states required mapping multiple outcomes rather than a single path. This reinforced that product design is not always clear cut, requiring adaptability to real-world constraints while still delivering a clear and consistent user experience.
I moved from low to high fidelity to take ideas from rough concepts through to production. Wireframes let me quickly map out flows and structure, while high fidelity designs refined the detail, interactions, and usability. This kept things moving fast early on, while making sure the final experience was solid and ready to build.
Wireframe
Low fidelity
High fidelity
I used Figma prototypes to test flows and interactions, helping identify friction early and refine the experience before development. These prototypes were also used to align stakeholders and support early funding discussions.
My work spanned multiple enterprise products, each serving different user groups, workflows, and business objectives. Rather than focusing on a single platform, I was responsible for improving experiences across a connected product ecosystem used daily by housing professionals and contractors throughout the UK.
This required balancing strategic thinking with day to day product delivery, ensuring improvements met user needs while remaining technically feasible and aligned with business goals.
Dashboard
GreenScore
Community options
Carbon offsetting
Savings
Transaction
Card
Understanding how users move through complex, high pressure journeys and making those experiences feel clear and reliable. This Faster Payments flow is a strong example of that, where speed, accuracy, and trust are critical. I focused on breaking the process down into simple, structured steps that guide the user with confidence, reducing friction and making sure each action feels safe and intentional. The result is a flow that supports a core user need while staying fast, predictable, and easy to use.
I focused on building trust through a clear and consistent visual identity that makes the product feel credible from the first interaction. In a space where users are naturally cautious, the goal was to create a calm, confident experience that feels reliable across every touchpoint. This extended beyond the interface into designing the debit cards and supporting marketing materials, ensuring the brand feels considered wherever users engage with it.
I developed a cohesive system across the app, website, and physical assets so everything feels aligned and intentional. The website was also recognised by HubSpot as one of the top fintech designs to take inspiration from, ranking #4,blog.hubspot.com/website/30-financial-website-designs-to-inspire-you, which reflects the strength of the overall direction. Showing both digital and physical outputs highlights how the brand carries through the full experience, helping the product feel more established and trustworthy from day one.
In more complex scenarios, a linear journey was not enough. Interactions involving KYC, external providers, and changing customer states required mapping multiple outcomes rather than a single path. This reinforced that product design is not always clear cut, requiring adaptability to real-world constraints while still delivering a clear and consistent user experience.
I moved from low to high fidelity to take ideas from rough concepts through to production. Wireframes let me quickly map out flows and structure, while high fidelity designs refined the detail, interactions, and usability. This kept things moving fast early on, while making sure the final experience was solid and ready to build.
Wireframe
Low fidelity
High fidelity
I used Figma prototypes to test flows and interactions, helping identify friction early and refine the experience before development. These prototypes were also used to align stakeholders and support early funding discussions.