Martin Hall
UIUX Designer

Home View Projects
Zero Aareon Toyota Currys iCommerce

User Journeys
Wireframes
Clickable Prototypes
UI Component Libraries
Design Systems

Iconography
Color Palettes
Landing Page Designs
Stakeholder Presentations
Competitive Analysis

Imagine, Build.

I'm a UI/UX designer with 11 years of experience crafting seamless, user- centric web and app experiences across events, e-commerce, and fintech. I blend innovation with intuitive design, staying ahead of trends through continuous research.

Available

Building websites & apps that stand out

For over a decade, I’ve been designing and developing websites and apps that are built for performance, usability, and style. From custom e-commerce stores to fully tailored web apps, each project is crafted with precision and purpose. Take a look at some of my past work and see what’s possible.

Zero:
Sustainable Money App

ZERO is a Cardiff-based fintech startup focused on ethical banking. For two years, I’ve designed low-to-high fidelity prototypes and worked closely with developers to create a seamless, user-friendly experience.

UIUX DESIGNER

View Project

Aareon:
Property Management

At Aareon UK, I redesigned and modernized legacy systems for the social housing sector, improving efficiency, reducing costs, and enhancing user experience.

UIUX DESIGNER

View Project

Toyota:
Kinto

Subcontracted by Smoke & Mirrors, I designed web pages for Kinto, Toyota’s mobility brand focused on sustainable and flexible transportation, ensuring a seamless user experience and brand consistency.

UI Developer

View Project

Currys:
Rebrand

Employed as a UI/UX designer, I worked on Currys' web pages during their rebrand, ensuring designs met strict brand guidelines while improving usability and customer experience.

UI DESIGNER

View Project

iCommerce:
Shopify Development

As a UI/UX designer at Integrity Commerce, I designed websites and complex application interfaces for Shopify businesses, creating low-to-high fidelity mockups while ensuring compatibility with Shopify Liquid and Polaris.

UIUX DESIGNER

View Project

Designing with purpose, built to evolve

Great design isn’t just about looking good—it’s about strategy, adaptability, and impact. In this section, you’ll see how I approach UI/UX with a balance of research, creativity, and continuous refinement to create digital experiences that are both captivating and seamless.

[1] Research

What's hot? Who's on top?

As a designer, staying ahead means researching trends, analyzing what works, and studying top competitors. While I prioritize originality, great UI/UX isn’t just about aesthetics—it’s about strategic, informed decisions. By balancing innovation with insight, I ensure every website and app meets the highest standards of quality and functionality.

[2] Design

Captivating plus intuitive

UI/UX design is more than just aesthetics—it’s about creating experiences that captivate while ensuring seamless functionality. A design that stands out but frustrates users falls short, just as an intuitive interface without personality feels forgettable. The balance between engagement and performance is what makes a product truly effective. From accessibility and consistency to brand identity and smooth navigation, every detail works together to make interactions effortless yet impactful.

[3] Iterate

Constant refinement

Great UI/UX isn’t a one-and-done process—it’s an ongoing evolution. Whether it’s insights from the team, user testing, or industry research, every piece of feedback helps shape a stronger, more intuitive experience. The digital space is always shifting, and staying ahead means continuously refining, improving, and adapting to meet new expectations.

Beyond the work: The mind behind the design

UI/UX blends my two biggest interests—art and technology. I’m always pushing my designs further, refining each project, and drawing inspiration to create something better. Here, you’ll see the skills I’ve built over 11 years and how I can bring your project to life.

Image 1 Image 2

Once a Developer, then a Designer

With five years as a front-end developer and six years as a designer, I bridge the gap between both worlds. Designing with a deep understanding of development—and developing with a strong grasp of design—creates a more seamless, multidimensional approach to projects. This not only unlocks diverse perspectives and solutions but also reduces the back-and-forth, making the process more efficient from the start.

Designed Over

500

High impact screens

Around

8

Different industries served
from Fintech to Ecommerce

It's Likely

3M+

Users have engaged with my
interfaces

Figma


UI/UX Design

I can utilize Figma to a high standard by building scalable design systems, creating interactive prototypes, and streamlining collaborative design with real-time feedback and version control.

Adobe Illustrator


Branding

I love bringing digital brands to life with custom visuals that go beyond standard UI design. Using Adobe Illustrator, I create detailed icons, unique textures, and intricate graphics that add depth and character to websites and apps—things that just aren’t possible in Figma. It’s about crafting a brand identity that feels distinct, polished, and built with intention.

Miro


Exploration

Great ideas start with clear thinking. I use Miro for brainstorming, user journey mapping, and collaborative planning—helping turn scattered ideas into structured, actionable designs. It’s a space where concepts evolve, user flows take shape, and every detail gets the attention it deserves before moving into design.

Notion


Management

Keeping projects organized is just as important as designing them. I use Notion for project management, documentation, and idea organization—keeping everything structured and easy to track. It’s where I document user research, map out design decisions, and keep workflows streamlined.

Zero Height


Design Systems

ZeroHeight is a go-to tool I have used in my workflow for managing design systems and style guides, ensuring consistency and efficiency across projects. With its seamless integration with Figma, Sketch, and Storybook, I use it to create dynamic, interactive documentation that keeps teams aligned, streamlines collaboration, and makes scaling design systems easy.

One Plan..

My goal? To redesign your website or app with a smart UI/UX strategy that keeps users engaged, simplifies navigation, and drives conversions. At the same time, I’m always pushing myself to improve—learning new techniques, refining my skills, and striving to outdo my past work.