Product designer

I build elegant digital experiences. Having spent the first third of my career as a frontend developer, I bridge the gap between creative product thinking and production-ready engineering.

Strategy

Rooted in empathy, validated by data. I map out user journeys, conduct research, and run rigorous continuous testing phases to establish an airtight digital framework long before pushing pixels.

Design

Creative thinking meets absolute system order. From scalable atomic design systems to high-conversion marketing assets, I focus on balancing expressive brand beauty with seamless functional clarity.

Build

Designed with code in mind. Because of my heavy technical background, my design layouts scale, cleanly transition, and structurally protect your developers from layout debt.

Zero

As the first product designer, I defined the brand’s design system, mapped end-to-end journeys, and built the company website. I ensured every touchpoint remained coherent and brand-aligned from research through production.

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Aareon

I transformed complex legacy workflows into streamlined, user-centered experiences. By expanding the existing design system and partnering with stakeholders, I delivered high-impact solutions for intricate user journeys.

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Toyota

I accelerated the market launch of Kinto by translating complex requirements into intuitive components and flows. I balanced business objectives with user needs to create a seamless, high-performance product experience.

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Integrity Commerce

I engineered Shopify components and led high-visibility website facelifts for brands like Trapstar and Embi Studios. My work focused on bridging brand identity with production-ready, functional user experiences.

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Currys

I contributed to the rebrand and product launch refining component design and mapping key user journeys. My work ensured the updated brand experience felt cohesive, modern, and frictionless for users.

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Interpersonal traits